From concept to reality, our brief was simply to produce a product video for the UK launch of the new Zoli Pernice 12ga shotgun.

 

We set out to reimagine your "standard" studio lights product video, by bringing to life everything that brings this gun to the centre stage - true Italian craftsmanship, built with quality and tradition.

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By doing this, we took the gun back to it's roots and built the concept of the film right in the workshop, within the hands of the gunsmith.